Why Web Design is Most Important In e-commerce?
A competently designed E-commerce website is liked by all. Today’s tech-savvy folks love online shopping. They browse different E-commerce websites, compare the available products from various angles, read the ratings & reviews of other buyers to buy the desired products. Therefore, you need to have a well-designed E-commerce website at first. Your website should load fast on all devices, easy-to-use, and visually appealing. A well-designed E-commerce website helps in many ways. Just have a look
- They Attract Frequent Shoppers
As an E-commerce business owner, you must know that the number of customers determines the success of your brand. The more customers you have, the more chance of successful you will be. Therefore, make sure your website is appealing for users.
It should have sufficient white space, limited Pops and advertisements, clearly visible CTA buttons, professional typography, shopping basket, easy registration and cancellation process, HD videos & images. All these features make your E-commerce website more attractive & appealing to visitors. They love to browse your website regularly & buy the desired products frequently. Contact a reliable Web Design Company to have a feature-rich and appealing E-commerce website.
- Easy Integration of All Necessary Info at One Place
It doesn’t matter how strong & active your SEO team, not all info available on your website will be interesting for shoppers. It is important for you to add important details (such as product delivery details, information on returns, terms and conditions of using E-commerce website, etc,) to your website. This will help you to solve customer’s problems easily & effortlessly.
- Good User Experience
In simple words, the user experience is a person’s total experience interacting with a website or mobile application. It shows how comfortable a user feels when he/she visits a website/web application. You should identify problems, create beautiful designs, and offer the best solutions for them. Here are a few things that offer good user experience to online shoppers:
|Things that offer good user experience to shoppers.||Brief Explanation|
|Good content||Good content is especially important for E-commerce website promotion. It is extremely significant for all those shoppers for who visit your site for the first time and are not yet familiar with your products. These people need to understand immediately about the products you sell. In a bid to encourage them for shopping, make clear offers to customers through customer-centric personalized content.|
|Information Architecture (IA)||Information Architecture (IA) is the organization of information on a site for quick consumption. It stands for the creation of website pages that could tell users where they are and what they need to do to take the desired actions.
Search bar, navigation, labels, hierarchy, systematization, classification are some important aspects of IA. Always keep in mind that IA helps to organize your website and achieve the ultimate goals of your business. It enables you to understand where your visitors are and how to get them to the right place so that they can complete transactions or any other desired action.
|Secure Sockets Layer (SSL)||All online shoppers want the safety of their credit/debit card details while making online purchases.
In today’s hi-tech world, wherein news of online hacking and fishing activities keeps flourishing almost every week, you can’t 100% security to customers on your website. Nevertheless, you can easily control the interaction between your website and customers by using an SSL certificate.
Basically, SSL certificate is used to encrypt data between your site (server) and customers so that outsiders can’t access it. You should also keep in mind that Google uses an SSL certificate as a website ranking factor. So, consult an eCommerce Development company to make your website safe for all users.
|Call to Action (CTA) Buttons||Every website owner is aware of the importance of CTA buttons. So, you need to place at least one CTA button on each and every page of your website.|
|Automatic Calculation of Discounts, coupons and loyalty benefits.||All customers love discount coupons and loyalty benefits. Your website should be designed in such a way that it must automatically determine discount benefits deserved by loyal customers.|
|Easy-to-use shopping basket||Make sure that the shopping cart available on your website is easy-to-use. Always keep in mind that users don’t like to fill out forms while purchasing goods and services. So, add a good shopping cart to your E-commerce site ASAP. It will help customers to easily pick the desired products, add them to the shopping cart and make transactions quickly.|
- Increased Sales and Leads
E-commerce website design demands a handsome investment. It consumes a lot of time and planning to make a website work for your E-commerce business. So, always keep in mind that all your business marketing efforts will increase the sale of products by leaps and bounds. 48% of all visitors consider web design as an important factor while making transactions. E-commerce websites with a good design appeal more visitors than an online shopping portal with an obsolete design.
Website Design plays an important role in the success of E-commerce brands. The more attractive your website is for users, the more they will love to use it for purchasing products. Just have a good and appealing E-commerce website to sell products in bulk every day.
Jack Calder is a Web expert, associated with Stellen Infotech Pvt. Ltd. one of the best WordPress design and development services providers around the globe. He has a lot of experience in development custom WordPress and Magento Themes.