If didn’t already know, WooCommerce is popular plugin for WordPress. It is an open source e-commerce platform used a variety of online companies hosted through WordPress. Some of the biggest major businesses operate here, and plenty of smaller groups as well. The platform is quite easy to use and customize. In this overview we will be discussing some pro tips on how to use WooCommerce most effectively.
If you are using WooCommerce it means you have something so sell. Driving traffics is part of driving sales in an online business. Practicing good SEO is the best way to make sure your store front is hitting the top of search results day to day. There is a lot to cover, so let’s get started on building strong fundamentals in SEO and other best practices that you should use.
Mobile Friendly Theme:
It is no secret that Google is placing a lot of importance on mobile responsive websites. It is critical to make sure the theme you select is compatible with a mobile interface. Otherwise, you risk getting dropped from the top search results.
Typically, in this day most themes are ready to go for mobile users. Occasionally you will run into themes that are mobile responsive but were never really built for mobile use. This is a problem because even if they are responsive, you won’t be getting much mileage from these themes. Users need to be able to properly interface with your website. If they can’t, they won’t be sticking around for long which is no good for keeping up SEO in Google.
You can find some sources online that let you take themes and build them into a mobile friendly version. Check out the free plugins available on WordPress or consider investing in professional WordPress web development to get the best results.
A Good Host:
Since you are on WooCommerce, you are probably dealing with high levels of traffic more often as people search for your products. One way to ensure smooth performance and support is investing in a good hosting service. This is one of the best ways to deliver a stellar shopping service for users and improve your SEO at the same time.
Amazon Web Services is a popular choice. You will have to spend some money to get a good hosting experience, but as a professional business, it is definitely worth your time. You will receive better servers, tech support, restore options, easy access backups, and better uptime.
These are the kind of factors Google is looking for. Search engines do in fact pay attention to performance and downtime. Don’t let yourself fall behind due to a poor hosting service. Check out the dozens of great options today.
No one wants to experience long load times. Slow websites are a killer for maintaining good traffic and SEO. As we said before, getting a better hosting service can help, but there are other factors to consider as well.
Reduce the amount of data on your website. If you are using a lot of large images and file sizes try reducing those. There are some tools you can use to help optimize this process. We recommend grabbing a compression plugin that will resize and compress any content that is slowing your site down.
Also, try running a simple speed test. This will help you get an idea for what is going wrong, so you can narrow down why load times are slow.
A cache tool can help a lot too. Try a plugin like W3 Total Cache on WordPress. This tool will cache the content found on your website. When users visit, the will experience better load times with static files. This should make the overall experience better and faster. All good things for keeping up with SEO.
Using keywords has always been an important part of SEO. It helps increase rankings and guide users to the content they are looking for. Take some time to research the analytics of certain keywords that are related to your ecommerce store. Carefully fit the words that a drawing attention into your content. Don’t just spam them throughout. Use them effectively and with meaning.
Using a keyword in a title is usually a good place to start. However, the title is one of the most important aspects of any type of content. Only use keywords here if it makes sense. Sometimes it won’t, and that is okay. There are other places to place them.
Other good places are within the text descriptions and alt-text of products. You want people to find images of your product, and see what you have to offer. Maintaining readable in this case always comes first, but with that said try to incorporate all the important keywords here. If it helps the content stay engaging, and helps sell the product to the user, then all the better.
Google wants to see user interaction. This means returning traffic, staying on pages for longer times, and engagement from page to page. All this improves the SEO of your WooCommerce page.
Try showing off other products that are related. Look at Amazon for a good example. They recommend similar items that are frequently purchased together, and show comparisons between product versions. This get customers to visit multiple pages and offers you the opportunity to sell some addon value.
Make sure you leave options to gather contact information. Once the user leaves your store front, you want to be able to continue advertising to them. This means sending out newsletters, promos, and updates whenever you can. This brings back users to your page, and encourages better SEO.
Another easy way to boost engagement is through reviews, comments, and ratings. If you have a truly great product than good reviews will help bring in sales. Plus, all that positive attention is sure to help your SEO results as well. Look for themes that allow ratings and other ways for the user to directly engage on your website.
With these tips you should have a good place to start implementing better practices with your WooCommerce business. There are two main components to finding success in ecommerce. Creating a great product, and finding the right audience to market to. Once you have the first thing, it all comes down to your ability to optimize.
Practice good SEO techniques by following the tips we provided. It takes time and experimentation to figure these things out. The methods that work and the ones that don’t have a habit of changing year to year. Don’t be afraid to try something new and mix it up. It might lead to big success.
If you are ever unsure on where to go next, there are plenty of talented WordPress web development experts available online. Consider reaching out and getting some first-hand advice and skills to build up your WooCommerce store.
Ravi Sharma, CEO of Webomaze is a highly enthusiastic entrepreneur. His love for making every business reach the greatest heights in their industry made him establish his digital marketing company delivering the best local SEO services. He has got a great grip on the idea of effective SEO process and tactics which are vital for virtual exposure. He is a fun-loving person and a keen traveler who always hunts to find adventure in new places.