Content Marketing Tips to Boost Traffic and Engagement on Your Website
Every SEO professional is faced with a complex problem – how to increase site traffic every day? It is difficult to unambiguously answer this question. A number of SEO tricks are used for it. One of them is content marketing. It doesn’t matter how great your SEO is, content plays an important role when you try to promote your website on WWW, generate traffic, and create more leads. So, what content marketing tips you should use to increase the incoming traffic? Let’s study & find out.
- Write Different Types of Content
These are a lot of indicators of internet marketing that need to be measured and tested. But you always need to focus on two main things: traffic and conversion. As content marketing helps you to create a circle of interested buyers, increase traffic to websites and boost their ranking on Google & other search engines. For this, you need to create different types of content. Some main types of content are-
|Types of Content||Brief Explanation|
|How to articles||Before writing such articles, accurately recreate the client’s portrait, understand their problems and identify desires. Write content in such a way- the causes of problems and their consequences, decision, and conclusion. Prepare a checklist from the very beginning and paint every step in it and this will help you not to miss any of the important details.|
|Interview with Experts||There are opinion leaders in almost all industries. People who have thousands of followers, fans, readers, subscribers and make a great impact on the audience when they speak about some products and services. So, interviewing an opinion leader or an expert in the industry is a great way to attract the attention of your target audience, receive targeted traffic, and win respect and recognition.|
|Reviews||Reviews are another good way to reach your target audience as people often look for recommendations on what to read. You can accumulate a target audience around your brand by leaps and bounds.|
|Useful Tips||The Global Internet is bombarded with similar articles and readers are fed up with them. So, always keep in mind that useful tips are one of the best types of content to drive traffic to websites. People continue to read useful tips and share them on different social networking websites.|
|Answer to Questions||It is a good way to attract the attention of readers and potential customers and help them find what they are looking for.|
|Case Studies||Case studies are one of the best ways to convince a client that you are able to solve his problem qualitatively and meet your specific benefits needs.|
- Article Length Matters A Lot
As a content writer or blogger, don’t write posts less than 500 characters as you will not be able to reflect all the information users are looking for. Always remember if you want to improve your site’s ranking on the web, write longer posts with fact and figures. A suitable amount of text for a blog is about 1500-2000 words. This will help you to get more backlinks and traffic to your website. Spend more time on in-depth study of the topic and create useful articles for readers.
- Update Your Website Regularly with Fresh Content
The regular updating of websites with content increases its value in the eyes of search engines. Search engine bots visit your website regularly and new articles are indexed faster. As a result, your website will rank in top search results. With the help of recently published articles on websites, Google tries to offer the best possible results to users and satisfy them 100%.
- Share Useful Articles on Social Media Websites
Gone are the days when Internet users used to visit specific websites to find only the necessary information. These days, millions of tech-savvy people use social networking websites for different purposes.
If you want your site to be viewed by millions of social media users within a few hours or days, share useful articles on different social media channels. Just create a group or a page dedicated to your company on different social media channels with the obligatory links to your site. Start sharing useful content to give more exposure to your brand, catch the attention of the targeted audience, and get more business opportunities.
- Content Quality Matters A Lot
Content marketing and SEO go hand to hand and help digital marketing professionals to promote the ranking of websites on different search engines. The success of these two activities depends on the content quality. The use of low-quality content for website optimization decay your web-based business little by little as Google penalizes websites with lousy materials. So, before using any content for website optimization, strictly check its quality and usability from different angles. Update your website only with high-quality content.
- Guest Blogging
Guest blogging is a practice of writing high-quality articles, getting them published on third-party websites with do-follow links (commonly known as backlinks) to your website. It helps you to increase traffic to websites, boosts its visibility on the web, and grab more business opportunities. Launch guest blogging activities rightly & meet your ambitious business goals easily and effortlessly.
A steady flow of traffic+ lead generation opportunities are the two most important things anticipated by all website owners. Through successful content marketing initiatives, you can easily boost traffic to your website & generate more leads and customer engagement with your brand. Good Luck!
Robert Sumner works as a Blogger at Media Fortress, one of the leading and quickest growing web solution and SEO Agency Australia. He writes about various aspects of digital marketing such as SEO, Social Media Marketing, digital trends, google adwords and a lot more. He would love to share the experience, knowledge, and thoughts with others on the web. For more blogs, you can follow her on Facebook, and Twitter.